In 2003 Irad was commissioned to compose and produce the music of all news programs for launching Channel 10. Irad offered to create each program a theme of it’s own, yet all of them will be signed with the channel's musical logo. The ta-na—na got widely identified and distinguished among it's audience on all platforms.

When Reshet 13 acquired Channel 10 in 2019, the music was among the only valuable brand assets that could remain in the new company.

The project was a 2018 Music + Sound Awards finalist in Best Original Composition - Branding.