about
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Irad is
a music producer, composer and creative audio director based in Los Angeles, California.
Since 1997 Irad Eshel has been focusing on identity music: creating original music that will be instinctively matched with something or someone.
Similar to the way a visual design agency acts, Irad Eshel accompanies a wide variety of brands in the process of finding, formulating and crystallising their sound.
The mission
is to create sparkles in the everyday life, with music as a design tool. Life should not only look interesting. We should make it sound so too.